Dress to impress, without the stress. Our team of Outfitters eliminate the browsing, the thinking and the decisions. We hand-pick the best pieces from the top contemporary brands in New York and LA, and then, to make it even easier, we put together whole outfits. This means you spend time relaxing — not deciding what goes with what.
You can shop by occasion if you have somewhere to go, or by Outfitter if you fall in love with them (their style). From the pattern matching to the socks, we don't let any detail go unnoticed. We believe that what really makes a great outfit is in both the details and the fit, which is why every piece includes the most information possible from model's fit to care instructions. We want you to see yourself in the outfit so be sure to read our "About the Outfit" on each page to learn more on why we styled it a certain way and where we think you should wear it.
Oh, and if you have questions? We’re here to help. Need an outfit for a date? Need to trade in your 8-year-old jeans? Just let us know. We have full ensembles available that won’t burn holes in your pockets. After all, if you spend all your money on clothes, how will you pay for dinner?
We do all the work. You get all the credit. That’s our FUNCTION.
Meet Mo, The Founder
If you’re imagining a 6’5”, hairy-chested and red-bearded mountain man, you’ve got the wrong idea. A pint-size fashionista with personality to boot, Maureen “Mo” Wilkie’s been showing guys the shopping ropes since before she can remember.
A transplant Chicagoan, Mo moved to New York City after graduating from Northwestern and started a career in the male-dominated world of investment banking, where she spent time at both Citi and Citadel Securities. Post her time in banking, Mo worked in Merchandise Planning at Club Monaco (a subsidiary of Ralph Lauren). From the big brick and mortar retailer, Mo took her skills to the start-up world where she was one of the first 5 employees at the VC-backed, Shoptiques.com, where she covered everything from operations to sales to customer retention.
After years spent dressing everyone from her younger brother to her best friend’s boyfriend, Mo became her guy friends’ go-to for fashion advice. On a recent trip to help a style-challenged pal buy sunglasses, it struck her: Guys want to look good—they just find the process of getting there painful. So why not make it easy? In that moment, FUNCTION was born.